If you haven’t updated your website in the past year, or revamped it in the past 3 years, then you need you a new website. Websites that don’t show a map of your location, or allow customers to make payments or purchases, or that take too low to load need to be updated or replaced.
Consider this: Bounce rates (when someone goes to your site and then immediately leaves) increase by 50% if your website takes 2 seconds extra to load. Even if a customer stays on your site, conversions fall by 12% for every extra second that it takes your website to load. Visitors converting into paying customers is negatively affected by a slow or outdated website.
If customers don’t like your website, then Google will not like it either. Google, Bing, Yahoo, and others are search engines. Their primary focus is to index data, so it can be found quickly when someone types a search for that topic. That’s why Google shows you the amount of time it took to find that search request. Google wants to impress you, so you use their search engine over the others.
But if your site is slow, error-filled, or has a high bounce rate, meaning customers don’t find it useful, then Google will move you lower in the SERP.
One more thing on website design. If your website is not mobile or tablet friendly, then you need a new website. Why, you ask.
61% of mobile searchers are more likely to contact a local business if they have a mobile friendly site.
78% of local-mobile searches result in offline purchases. (Search Engine Land, 2014) (Source: https://www.hubspot.com/marketing-statistics)
65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company giving the information. (Google, 2015) (Source: https://www.hubspot.com/marketing-statistics).