Businesses can hardly find a more effective tactic than PPC marketing. By paying for clicks, you can precisely define your audience and stay in control over how much you spend each month. However, costs can quickly skyrocket when you choose the wrong bid amount or use automated “recommendations” to expand your scope.
PPC spending can also escalate when you continue your advertising campaigns without monitoring important metrics such as click-through ratio (CTR). As a result of such a “hands-off” approach to PPC, you lose the opportunity to tweak your ads to get the largest possible return on investment (ROI).
Use the following tips to master PPC spending for your business while increasing the quantity and quality of your results.
Some businesses buy PPC ads because it’s the “thing to do.” However, not understanding why you need this form of advertising can result in unnecessary expenses. Instead, learn as much as you can about paid advertising strategies before getting started. This includes basic reasons for their importance:
- Fast results.
- Search-engine exposure.
- Audience targeting.
- Management and analytics tools.
After recognizing the benefits of pay-per-click advertising, you can start preparing your strategy.
Before starting a paid advertising campaign, you should spend time writing down what you hope to achieve. As part of this planning stage, define the type of people you want to reach and what message you want them to receive. Additionally, you should know exactly what you want your audience to do in response to your ads. Finally, set a goal for the profitability of each campaign.
You naturally want to get the best exposure for your business, so you may feel tempted to engage every major paid advertising network. However, trying to extend your coverage via too many platforms can dilute your efforts and cause you to lose control over spending.
Carefully select the advertising networks that will give you the best exposure to your target market. This may include popular services such as Google AdWords, but you may choose instead to focus on paid advertising platforms operated by social networks.
Avoid paying the price for haphazard paid advertising campaigns by creating a budget that will guide you through the year. As you plan your spending, be sure to reserve funds to sustain your advertising during periods of peak demand, such as during the end-of-year holiday season.
In summary, by planning and monitoring your PPC campaigns, your business can master your ad spending. Remember, you can always learn more about how to effectively market your business, grow your customer base, and get a measurable return for your dollars spent by downloading our eBook, “The Four Step Marketing Blueprint”. Download it free from www.mastersmmsolutions.com, or you can purchase it for $9.95 from Amazon.com.